Concept and Pitch for “Victor”. Creating Differentiation to DRIVE Viewership to HULU.

Focus on national and regional Latinx outlets to increase awareness of Love, Victor. Messaging will highlight the coming of age queer storyline and the struggles of being Queer in the Latinx community and the added pressure that comes with battling religion and sexuality. 

Target:

-> Latinx GENZ/Young Millennials

LATINX pride

Embracing Diversity

Navigating new normals* 

Intersecting identities

LATINX LGBTQ+ 

Exploring Sexuality

-> The LATINX Multi-Generational Familia 

FAMILIA FIRST

PUBLIC RELATIONS & PUBLICITY 

Digital & Social

*The New Norm is impacting typical go to market PR & Media

Digital media is the primary form of communication for the Genz population and an opportunity for Hulu. Recommendations are focused to an all-digital approach.

Community/ Partnerships

Exclusive clip, trailer, key art and content placement 

Galleries / Listicles