Concept and Pitch for “Victor”. Creating Differentiation to DRIVE Viewership to HULU.
Focus on national and regional Latinx outlets to increase awareness of Love, Victor. Messaging will highlight the coming of age queer storyline and the struggles of being Queer in the Latinx community and the added pressure that comes with battling religion and sexuality.
-> Latinx GENZ/Young Millennials
Navigating new normals*
-> The LATINX Multi-Generational Familia
PUBLIC RELATIONS & PUBLICITY
Digital & Social
*The New Norm is impacting typical go to market PR & Media
Digital media is the primary form of communication for the Genz population and an opportunity for Hulu. Recommendations are focused to an all-digital approach.
Exclusive clip, trailer, key art and content placement